YouTubers Jenn Im and Jessica Vu Team Up for Eggie’s First Brand Collaboration

Following the success of YouTube star Jenn Im’s fashion label EGGIE comes the first brand collaboration for EGGIE with fashion and beauty YouTuber Jessica Vu. The 12-piece line, Eggie x JessyLuxe, is available exclusively online on www.eggie.us starting October 17th.

Vu (@jessyluxe) represented by Rare Global, is a rising YouTuber (1.2MM+ total reach) known for her beauty tutorials and fashion content. She describes the collection’s aesthetic as a “contemporary fairytale" inspired by Robert Blackman’s work in the television series Pushing Daisies. "I wanted a diverse set of pieces that could capture different vibes: whimsical doll, boss babe, comfy chic. There's a little bit of each sprinkled throughout this collection, tied together with a semi-vintage flair so I hope there will be something for everybody," said Vu.

The collection features a wide range of looks including fun pieces like the ruffled cropped top and fit and flare polka dot dress to polished pieces like the slit trousers and twilled pants. Sizes run from XS-XL ranging from $19 - $98.

"I'm so excited to have Jessica as our first collaboration for Eggie. Her distinct dreamy style caught my eye and I loved working with her to create a capsule collection that embodies her as an Eggie girl,” said Im.

Known for her beauty and fashion tutorials showcasing striking visual aesthetics and her easy charm, Im launched her lifestyle channel in 2010 and has a social footprint of 4.1M+ followers across her digital channels and over 199M+ lifetime views on her Youtube channel “ClothesEncounters”. Many pieces from EGGIE’S debut collection sold out within minutes as the brand has resonated deeply with her followers.