Sofitel Los Angeles at Beverly Hills is launching a new collection curated by the contemporary art gallery, The Cool HeART. The event consists of the unveiling of the new lobby and restaurant décor of the French luxury hotel, a cocktail reception, and an after party at the Riviera 31 lounge bar with entertainment provided by DJ Ariel Vromen.

During the cocktail reception, guests will explore a new gallery collection featuring Giuliano Bekor’s art work and his March Bello Magazine cover . Bekor’s work is known for his use of lights and projections to emphasize the role of clothes in revealing the beauty and femininity of the human body. Other major contemporary artists at the reception include Brandon Deener and prestigious French perfume brand, Morreale, presenting the world’s most expensive perfume priced at $1.5 Million.