Murad 30th Anniversary Wellness Pop Up Tour
Prestige skincare line, Murad, debuted their first Wellness pop-up vault at Westfield Century Mall last month. The Murad brand is well known for its unique approach to skincare using science and clinical studies to support and bring their product benefits to life. The pop-up vault is continuing its tour at Westfield San Francisco on June 29th and Westfield UTC (San Diego) on July 13th. The vault features the four core philosophies of the Murad founder, Dr. Howard Murad, to provide an immersive experience and connection between the brand and attendees. The four philosophies are Be Kind to Your Mind, Eat Your Water, Awaken Your Body and Nourish Your Skin. Each value is represented in the vault through experiential touch points such as meditative sound baths, skin consultations, an interactive de-stressing intention wall, fresh fruit juices and more.
To further celebrate Murad’s commitment to philanthropy, from June 1st to June 30th, Murad donated one Murad SPF product to patients at the City of Hope for every Hydration product sold during this time frame. All this with a minimum product donation of 20,000! The hydration product lineup will be offered in limited edition packaging throughout June with the Murad’s signature black cherry hue. Additionally, Murad will donate $40,000 to City of Hope for its efforts in the research and treatment of cancer, diabetes and other life threatening diseases.